Challenges in Consumer Goods & Retail

In our definition the Consumer Goods & Retail sector comprises all durable goods and consumables (food and non-food) that are sold in the traditional retail, online and / or out-of-home channel.

Key challenges in this sector that could limit profitable growth are:

  • Increasing negotiation power of large retailers and buying groups
  • Channel conflicts between retail, out-of-home and online
  • Increasing comparability of prices on the Internet
  • Suboptimal product portfolio with regard to innovativeness, margin distribution, etc.
  • Revenue instead of margin driven sales organization

Our services

UTR Consulting offers five specific consulting services that are focused on coping with the aforementioned challenges:

  • Channel Management (What is our growth strategy per channel?, Which channels do we want to serve with which products?, etc.)
  • Pricing Excellence (How do we get to a differentiated pricing strategy for our products?, What is the optimal price per product?, etc.)
  • Portfolio Management (How do we increase the innovativeness of our product portfolio?, What product mix gives us the highest profit?, etc.)
  • Sales Excellence (How do we make sure that customers get the attention they deserve?, How do we make sure that our trade terms stimulate growth?, etc.)
  • Big Data (How do we translate the large amount of available data into management information quickly?, What KPIs do we want to steer on?, etc.)